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MKTG 8017 Special Topics:Digital Marketing (Fall: 3 )

Course Description

Today's most successful companies interest and engage customers like never before by orchestrating a symphony of innovative digital marketing instruments in conjunction with their traditional tactics. The transformation of the marketplace has forced businesses to adapt quickly and frequently to a changing environment. In this course you'll learn how the best companies leverage new tools and strategies like crowd-sourcing, paid/owned/earned media, social channels, email, and search to build world-class brands, delight their consumers, and leave the competition asking what just happened?

Instructor(s): The Department

Prerequisites: MKTG7700. MKTG7700 or MKTG7720.

Cross listed with:


Last Updated: 24-Jun-17