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MKTG 8014 Pricing Policy and Strategy (Fall/Spring: 3 )

Course Description

This course explores pricing strategy and shows how pricing can be managed to achieve profitability. The course is practical and hands-on. It examines current pricing practices used by many companies, and shows how they lead to distortions and problems. It suggests strategic principles that lead to more profitable pricing decisions, including methods for financial analysis that focus on pricing profitability. Other topics include value-based pricing, managing price competition, segmenting markets based on price sensitivity, segmentation pricing strategies, buyer psychology of pricing, and research methods for assessing price sensitivity.

Instructor(s): The Department

Prerequisites: MKTG7700. MKTG7700 or MKTG7720, and ACCT7701 or ACCT7703.

Cross listed with:


Last Updated: 24-Jun-17