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MKTG 8013 Services Marketing (Spring: 3 )

Course Description

This course will concentrate on the customer—from identifying viable customer segments, targeting specific niches or groups of customers, developing marketing programs to satisfy their needs, providing them with superior service, and assessing the firm's effectiveness in terms of customer attraction and loyalty. This course will focus on marketing tools, techniques, and strategies necessary for managing service institutions as well as the strategic use of market information.

Instructor(s): Linda Salisbury

Prerequisites: MKTG7700. MKTG7700 or MKTG7720.

Cross listed with:


Last Updated: 24-Jun-17