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MKTG 8005 Marketing Strategy (Fall: 3 )

Course Description

This course builds on the core marketing course and integrates the various aspects of marketing to explore strategic marketing issues. Extensive case analysis and financial and analytical tools are used to examine marketing growth strategies, target market strategies, external factors, marketing program development, the marketing organization, and implementation of marketing strategy. Students learn to formulate marketing strategies and estimate the financial and marketing outcomes of implementing such strategies. Quantitative methods, including finance and accounting tools, will be used throughout the course.

Instructor(s): Audrey Azoulay-Sadka

Prerequisites: MKTG7700. MKTG7700 or MKTG7720 and one other marketing elective.

Cross listed with:


Last Updated: 24-Jun-17