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MKTG 6635 New Media Industries (Spring: 3 )

Course Description

This course is designed to introduce the changing business models of new media (video game, music, movies, print, advertising, and television) industries. This is achieved by examining in detail the technology enablers and disruptive forces in both the U.S. and worldwide, consumer behaviors and attitudes, and legal and regulatory concerns. A special emphasis will also be placed on media companies whose business models have been heavily influenced or altered by digital distribution.

Instructor(s): Paul-Jon McNealy

Prerequisites: None

Cross listed with: ISYS6635


Last Updated: 24-Jun-17