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MKTG 6621 Social Media, Emerging Technologies, and Digital Business (Fall/Spring: 3 )

Course Description

The past few years have witnessed the rapid rise of a number of new types of information technologies, such as social media, so-called “sharing economy” platforms, artificial intelligence, blockchain, internet of things, virtual and augmented reality, just to name a few. These new tools both present immense opportunities and pose considerable threats for businesses of all sizes and across industries. This course explores the impact that these tools are having on the competitive environment, as well as the characteristics that companies, leaders, and employees will need to possess in order to thrive in this new environment increasingly defined by digital tools. Additionally, this course both learns about and learns with these information technologies in novel ways.

Instructor(s): Gerald Kane

Prerequisites: None

Cross listed with: ISYS6621


Last Updated: 13-Nov-17