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MKTG 6610 Special Topics: Sports Marketing (Fall: 3 )

Course Description

The goal of this course is to provide an understanding of the business practices of the sports industry. Taking a practical approach, students will be asked to create business solutions for sports organizations. The attributes and failures of real examples will be discussed. Students will be expected to take the experience and apply it to creating specific campaigns, programs, and overall marketing plans for a specific sports application. Relationship architecture principles will be discussed at length and expected to be incorporated into the final project.

Instructor(s): Mark Lev

Prerequisites: MKTG1021. MKTG1021, MKTG1031, MKTG7700 or MKTG7720.

Cross listed with:


Last Updated: 24-Jun-17