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MKTG 3258 Marketing Analytics for Customer Insights (Spring: 3 )

Course Description

Marketing managers rely on analytical techniques to improve decision-making. This course introduces students to concepts and methods for customer analytics. Students will learn analytical techniques and statistical models with hands-on applications of marketing data and statistical software to gain working knowledge of customer analytics and its application potential.


Prerequisites: ECON1151. and (OPER1135 or ECON1151 or Equivalent). .

Cross listed with:


Last Updated: 28-Sep-18