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MKTG 3176 Special Topics:Marketing Planning (Fall/Spring: 3 )

Course Description

Most important decisions made by marketing executives involve aspects of strategic marketing planning. In this course students will learn key aspects of marketing planning and marketing strategy development and execution. They will be required to develop and implement a marketing plan for a large business enterprise, which will include: 1) establishing objectives based on anticipated environmental conditions and existing organizational constraints, 2) conducting critical analysis to determine appropriate strategic directions, and 3) developing a marketing strategy to achieve these objectives. Students will study successful marketing plan implementations through specific case studies and lecture. Class is limited to 19 students.

Instructor(s): Maria Sannella

Prerequisites: MKTG1021. MKTG1021 or MKTG1031, and MKTG2153.

Cross listed with:


Last Updated: 24-Jun-17