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MKTG 3172 Marketing Ethics and Creative Thinking (Spring: 3 )

Course Description

This course is designed to assist future marketing practitioners with the development of their ethical decision-making skills and the application of creative thinking in the formulation of alternative courses of action in difficult ethical situations. In the ethics area, the course begins by reviewing the traditional foundations of ethical reasoning followed by more intensive study of selected current theories and relevant readings in the areas of business and marketing ethics. Against this background, the course focuses on cases and readings involving ethical problems in marketing.

Instructor(s): Maria Sannella

Prerequisites: MKTG1021. MKTG1021 or MKTG1031.

Cross listed with:


Last Updated: 24-Jun-17