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MKTG 3156 Special Topics:Launching Digital Marketing (Fall/Spring: 3 )

Course Description

Today's most successful companies interest and engage customers like never before by orchestrating a symphony of innovative digital marketing instruments. The transformation of the marketplace has forced businesses to adapt quickly and frequently to a dynamic digital environment. In this course you'll learn how the best companies leverage new tools and integrated strategies including lean startup & MVP, inbound and outbound marketing, omnichannel earned/owned/paid media, crowdsourcing, social media, mobile and demand generation via automated platforms to build new products, delight their customers, and launch successful new companies and brands.

Instructor(s): Therese Byrne

Prerequisites: MKTG1021. MKTG1021 or MKTG1031.

Cross listed with:


Last Updated: 24-Jun-17