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MKTG 1031 Marketing Principles—Honors (Fall: 3 )

Course Description

Marketing is dynamic, changing, creative, challenging and plays a leading role in a firm's strategy and destiny. Intended for those planning a career in Marketing, or will do career activities requiring marketing – doing a business startup, designing new services, online/social media, retail. Marketing owns the customer relationship and defines market-driven strategy. You will learn three skill sets: Target Marketing Skills – segmenting and targeting within markets, Strategic Marketing Skills – positioning vis-à-vis competitors, and Marketing Management Skills – managing the design of products/services, pricing, message and media, distribution channels, and online search/social media.

Instructor(s): Bradford Hudson

Prerequisites: None

Cross listed with:


Last Updated: 24-Jun-17