MHON 1021 Introduction to Management (Summer: 3 )
Emphasis is placed on understanding how marketing, information technology, operations, and general management are applied in business. The marketing module will explore basic concepts and activities, including positioning, segmentation, consumer behavior, branding, market research, new product development, pricing, distribution, advertising, and promotion. The general management module focuses on the skills and knowledge needed to manage and lead others, including: emotions and moods, motivation, communication, negotiating, groups and teams, power, leadership, organizational culture and structure, cross cultural management, and human resource policies and practices. In the information technology module, students use technology for problem solving by developing increasingly sophisticated models in Excel. In the operations module, students learn how to manage human, physical and technical resources in their transformation into goods and services.
Last Updated: 24-Jun-17