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BSLW 1182 Law of Marketing (Fall: 3 )

Course Description

This course explores the many ways in which the law impacts marketing decisions and how legal problems regarding the marketing of goods and services can be avoided. Students examine legal cases and current business examples to understand how the law impacts development, distribution, promotion, and sale of goods and services. Thus, the course considers diverse areas of the law that impact marketing decisions, such as intellectual property, antitrust, franchise agreements, health and safety regulations, and products liability. While a course in Introduction to Business Law is helpful, it is not required.

Instructor(s): Stephanie Greene

Prerequisites: None

Cross listed with:


Last Updated: 24-Jun-17