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ADSA 7502 Sports Marketing and Communication (Fall: 3 )

Course Description

This course is developed to provide an understanding of marketing and communication concepts that apply to sports and sporting events. The core concepts include vision, goals, and objectives of sports marketing management, communications, branding, product management, sales, sponsorship, promotion, and research associated with the sports industry.


Prerequisites: None

Cross listed with:


Last Updated: 15-Aug-17