ADGR 8015 Business Strategy (Fall/Spring: 3 )
Strategy is how leaders distinguish the organizations advantage in competitive markets. It is a set of guidelines that help direct decision making and the allocation of resources to accomplish the company’s key business goals and objectives. To succeed in the future, leaders must develop the means and capabilities needed to gain and sustain these advantages. This course introduces the concepts of strategic management by using readings, discussion and case studies. The key components the course will cover are: the three horizons of strategy; external environments (social, political, technological and economic); global markets; internal Factors and Implications (capabilities, talent, resources); the role of Culture and Change Management.
Last Updated: 24-Jun-17