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ADGR 7777 Evolution of Marketing Strategies in the Digital Era (Fall: 3 )

Course Description

A practical overview of the role and potential of marketing. Developing a market strategy to reach new and evolving markets depends on understanding emerging communication activities and styles, the accurate identification of needs, and expertise in generating and converting inquiries. Elements of a marketing strategy, including pricing, promotion, product decisions, and distribution are included. Creative development of the marketing mix utilizing traditional and interactive components. Strategy formulation and control of the marketing function in a digital world are emphasized.


Prerequisites: None

Cross listed with:


Last Updated: 24-Jun-17