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ADCO 1235 Advertising (Fall: 3 )

Course Description

Course focuses on the principal areas relevant to planning, implementing and evaluating advertising and promotional activities in traditional and electronic markets. Explores the selection and use of campaign themes and media, evaluating advertisements, controlling expenditures, client-agency relationships and the impact of consumer behavior patterns. Guest speakers from the advertising profession.


Prerequisites: None

Cross listed with:


Last Updated: 16-Nov-17