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ADBM 5020 Pricing and Distribution (Spring: 3 )

Course Description

This course examines how companies price goods and services, including pricing strategies and tactics, value creation, price structures, the role of competition, profit and costs in pricing, and pricing policy and regulation. We also examine the ways goods and services reach their customers, including distribution strategies, channel players and relationships, and channel effectiveness.

Schedule: Periodically


Prerequisites: None

Cross listed with: ADGR8020


Last Updated: 24-Jun-17