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ADBM 3300 Advanced Advertising (Fall: 4 )

Course Description

This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed. Topics include market and media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign.


Prerequisites: Must have successfully completed Principles of Advertising.

Cross listed with:


Last Updated: 24-Jun-17