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UNAS 2240 Public Relations (Fall/Spring: 3 )


Course Description

This course focuses on the complex relationship between an organization or individual and the public. Through commercial, corporate and nonprofit case examples, students will explore reputation positioning and management, audience and influencer research, messaging in support of specific objectives, and the importance of ethics and transparency across proactive and reactive communication. Students will develop targeted written materials and a comprehensive campaign proposal, using both traditional and social channels.


Instructor(s):

Prerequisites: None

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Last Updated: 07-Dec-13