SOCY 3372 Gender and Consumer Society (Fall/Spring: 3 )
We live in a consumer society, where advertising, shopping, and having and displaying goods is central to everyday life. Society also is gendered - bodies enact masculinity and femininity and life chances are structured and unequal. This course examines the relationships between consumption and gender. Themes include: 1) histories of the gendered divisions of labor in society where "men work and women shop," 2) women's responsibility for family consumption in the (heterosexual) domestic sphere, 3) representations of men and women in advertising, 4) the role of commodities in the embodiment of gender (clothing, cosmetics, etc.) and 5) ecofeminism, consumption, and the environment.
Instructor(s): Patricia Arend and The Department
Last Updated: 18-Mar-15