OPER 8053 Digital Commerce (Spring: 3 )
This course provides a management perspective on Digital Commerce technologies, competitive strategies and emerging trends. Students will learn the key aspects of internet and wireless technology that drove the proliferation of dot.com start ups, innovative digital business models, Hype Cycles, industry disruption, and global growth. We will analyze best practices in online retail and discuss today's privacy, regulatory and digital security challenges as global digital commerce migrates to smartphones and the Internet of Things. Digital Commerce is a hybrid course. It will be divided about 50/50 between online, self-paced modules and in person class sessions in Fulton 310 (with one real-time webinar). Students must participate in all the real time class meetings, which will take place on the following dates: Feb 6, Feb 27, Mar 20, Apr 10, Apr 24, and May 8.
Instructor(s): Mary Cronin
Last Updated: 11-Oct-16