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OPER 8053 Digital Commerce (Spring: 3 )


Course Description

This course provides a management perspective on Digital Commerce technologies, emerging trends, business models and strategies. Topics include internet and wireless infrastructure, policies, challenges of security and privacy and the impact of Digital Commerce on the competitive landscape of retail and other industry sectors. Students will learn the key aspects of internet and wireless technology that drove the proliferation of dot.com start ups, innovative digital business models, Hype Cycles, industry disruption, and global growth. We will analyze best practices in online retail and discuss opportunities and barriers to global growth for today’s leading companies. The course will conclude with a look at future industry disruption and competition as global Digital Commerce migrates to smartphones, wearable devices, and the Internet of Things. Digital Commerce is a hybrid course. In spring 2018, the course will be divided between online, self-paced modules and real time Monday evening class sessions, with on-campus class meetings in Fulton 423 from 7pm to 9:30pm and real time Monday evening webinars on Zoom. Students must participate in all the real time class meetings, which will take place on the following dates: January 29, 2018 February 26, 2018 March 26, 2018 April 23 and April 30, 2018 May 7, 2018 (Course wrap up and in-class final exam)


Instructor(s): Mary Cronin

Prerequisites: None

Cross listed with: ISYS8053

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Last Updated: 13-Nov-17