OPER 6608 Pricing and Revenue Optimization (Fall: 3 )
Pricing and Revenue Optimization (PRO) is one of the key business functions that can significantly influence firm performance. PRO employs analytical tools to maximize profitability from limited resources and capacity. Examples of PRO activities include price setting, price adjustments, price segmentation, revenue management, capacity allocation, and discount management. Understanding PRO concepts helps managers tackle fundamental but difficult business decisions at the interface of operations, marketing, and economics. In this course, students will be introduced to a number of pricing and revenue optimization techniques, applicable to various types of businesses. To enhance understanding and ensure the appropriate application of the techniques, ample examples and case studies will be interactively discussed.
Instructor(s): The Department
Last Updated: 22-Mar-17