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MKTG 8003 Product Planning and Strategy (Spring: 3 )


Course Description

This course focuses on the challenge of creating and launching new products and services. It is particularly appropriate for those who are interested in becoming a Product Manager within a larger company, or in starting their own business at some point. The course is built on the concept of learning by doing, as small student teams go through the full process of coming up with their own new product or service ideas, evaluating them, doing market research, and developing launch plans. We also assess a number of current new product ideas, analyze cases from a range of industries, and have one or two outside speakers. There is a heavy emphasis on discussion and practicality.


Instructor(s): James Bright

Prerequisites: MKTG7700 or MKTG7720

Cross listed with:

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Last Updated: 31-Oct-16