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MKTG 8001 Marketing Research (Fall/Spring: 2 )


Course Description

The current business environment rewards companies that respond to consumer demand faster than their competitors, and marketing research is a key route for companies to learn about their target markets. This course seeks to make you both a smarter producer and consumer of marketing research. Topics covered include formulating project-based research questions, the major styles of marketing research, and fundamental research design such as measurement theory and sampling. SPSS and data analysis are covered from a managerial perspective, and you will learn how to conduct and interpret common forms of data analysis seen in marketing research reports.


Instructor(s): Adam Brasel and Paul Berger

Prerequisites: MKTG7700 or MKTG7720

Cross listed with:

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Last Updated: 17-Feb-14