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MKTG 6630 Special Topics: Tourism and Hospitality Management (Spring: 3 )


Course Description

This course provides students with a basic understanding of the various decisions, processes, metrics, and outcomes relating to managing tourism and hospitality services and enterprises. Uses case discussions, lectures, and group projects to enable students to make rational and logical marketing decisions in tourism and hospitality management.


Instructor(s): Arch Woodside

Prerequisites: MKTG1021, MKTG1031, MKTG7700, or MKTG7720

Cross listed with:

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Last Updated: 17-Feb-14