MKTG 6177 Craft Publishable Behavioral Science (Fall/Spring: 3 )
This course includes a hands-on exercise in writing a paper for publication on a behavioral science, management, or marketing-related topic. Hands-on is the guiding principle in the course. You will learn how to formulate a publishable issue, state a relevant theory, search and find relevant literature to read and cite, gather appropriate data, analyze data, visualize findings, write concisely, edit/revise your paper, submit your paper to a journal/book editor, and revise your paper as requested by the editor. You will gain hands-on experience as well as actually submitting a paper for publication by week twelve of the course.
Last Updated: 05-Mar-15