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MKTG 4256 Applied Marketing Management (Fall/Spring: 3 )


Course Description

This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.


Instructor(s): Kathleen Seiders and Bradford Hudson

Prerequisites: MKTG1021 or MKTG1031, and MKTG2153

Cross listed with:

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Last Updated: 08-Jun-15