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MKTG 3174 Special Topics: Social Change Marketing (Spring: 3 )


Course Description

Business leaders are increasingly being called upon to co-create business and social value. This requires marketers to look beyond traditional approaches to identify opportunities to promote social good. In this course students will develop a keen understanding of how marketing can effect social change. It will examine a variety of social causes and cover programs implemented by both for-profit and non-profit organizations. The course will also explore analytical concepts and techniques relevant for evaluating these programs. Through lectures and case discussions we will examine best practices in the areas of social marketing, cause-related marketing and corporate social responsibility.


Instructor(s): Sohel Karim

Prerequisites: MKTG1021 or MKTG1031

Cross listed with:

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Last Updated: 17-Feb-14