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MKTG 3170 Entrepreneurial Marketing in a Digital World (Fall: 3 )


Course Description

Charting a Go-to-Market strategy is core to the launch of any new business. This course introduces students to a sequence of processes needed to move from the idea for a new business through the launch of that business. Students will work in teams on a real-world problem and formulate potential ideas, analyze the market and competition, research and evaluate potential customer segments, define a compelling value proposition, design a go-to-market model, and create a pitch to potential investors with their go-to-market strategies.


Instructor(s): Bridget Akinc

Prerequisites: MKTG1021 or MKTG1031, and MFIN 1021, and ACCT 1021, and ACCT 1022

Cross listed with:

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Last Updated: 17-Mar-16