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MKTG 3168 International Marketing (Spring: 3 )


Course Description

As more and more firms expand their marketing efforts into global markets, it is increasingly important for them to develop skills in the evaluation of the risks and opportunities based on a genuine knowledge of foreign cultures and business practices. The international marketer needs to understand how the people in different countries respond to marketing efforts. The main objective of this course is to provide students with a basic understanding of the international marketing environment and the critical elements involved in entering and competing effectively in selected foreign markets.


Instructor(s): Audrey Azoulay-Sadka

Prerequisites: MKTG1021 or MKTG1031

Cross listed with:

Comments:


Last Updated: 17-Feb-14