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MKTG 3158 Product Planning and Strategy (Fall: 3 )


Course Description

With the growing concern over the success rate of new products, an intense effort is being employed by marketers to establish more effective new product development and management strategies. Using lectures and case studies, this course will focus on the process of conceiving new products, developing an effective organization, and designing and implementing effective marketing strategies and policies over the course of the product life cycle. Class material will provide the student with insight into new product development across a wide variety of industries.


Instructor(s): Robert Ristagno

Prerequisites: MKTG1021 or MKTG1031

Cross listed with:

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Last Updated: 14-Feb-14