Skip to main content

MKTG 3156 Special Topics:Launching Digital Marketing (Spring/Fall: 3 )


Course Description

Today's most successful companies interest and engage customers like never before by orchestrating a symphony of innovative digital marketing instruments. The transformation of the marketplace has forced businesses to adapt quickly and frequently to a dynamic digital environment. In this course you'll learn how the best companies leverage new tools and integrated strategies including lean startup & MVP, inbound and outbound marketing, omnichannel earned/owned/paid media, crowdsourcing, social media, mobile and demand generation via automated platforms to build new products, delight their customers, and launch successful new companies and brands.


Instructor(s): Therese Byrne

Prerequisites: MKTG1021 or MKTG1031

Cross listed with:

Comments:


Last Updated: 09-Mar-16