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MKTG 3148 Services Marketing (Spring: 3 )

Course Description

The service sector of the economy is twice as large as the manufacturing sector. Service organizations differ from manufacturing businesses in many important respects and require a distinctive approach to marketing strategy development and execution. Some service businesses to be studied include TV and radio stations, hospitals and HMOs, hotels, theaters, music groups, and airlines. Service providers include accountants, lawyers, doctors, and dentists.

Instructor(s): Maria Sannella

Prerequisites: MKTG1021 or MKTG1031

Cross listed with:


Last Updated: 14-Feb-14