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MKTG 3114 Special Topics: Strategic Pricing Management (Fall: 3 )


Course Description

This course teaches the key skills and theories for creating and managing pricing strategy for financial profitability. The course is practical and hands-on. It examines pricing practices used by many companies in business-to-business and business-to-consumer markets, services, and wholesaling and retailing. You will learn which costs are relevant for pricing, financial analysis for pricing decisions, value-based pricing, managing price competition, customer management of pricing, negotiated pricing, segmentation pricing, buyer psychology of pricing, and pricing research methods.


Instructor(s): Gerald Smith

Prerequisites: Must have successfully completed MKTG1021 and Must have successfully completed ACCT1021 and Must have successfully completed ACCT1022

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Last Updated: 09-Mar-17