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MKTG 2153 Marketing Research (Fall/Spring: 3 )


Course Description

Marketing managers depend on the availability of timely and accurate market information to reduce their risk in decision making. The goal of this course is to provide students with a solid grounding in contemporary marketing research methods to enable them to recognize the need for research, to design and implement some research projects on their own, and to evaluate knowledgeably the research methods and results presented to them by others. Students will acquire a working knowledge of both qualitative and quantitative analysis methods and will apply these skills to a marketing research project.


Instructor(s): Linda Salisbury and Nailya Ordabayeva

Prerequisites: MKTG1021 or MKTG1031 and OPER1135 or Equivalent

Cross listed with:

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Last Updated: 26-Aug-15