MKTG 1021 Marketing Principles (Fall/Spring: 3 )
Marketing is dynamic, changing, creative, challenging and plays a leading role in a firm's strategy and destiny. Intended for those planning a career in Marketing, or will do career activities requiring marketing—doing a business startup, designing new services, online/social media, retail. Marketing owns the customer relationship and defines market-driven strategy. You will learn three skill sets: Target Marketing Skills—segmenting and targeting within markets, Strategic Marketing Skills—positioning vis-à-vis competitors, and Marketing Management Skills—managing the design of products/services, pricing, message and media, distribution channels, and online search/social media.
Instructor(s): The Department
Last Updated: 13-May-15