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MKTG 1021 Marketing Principles (Fall/Spring: 3 )


Course Description

Marketing is dynamic, changing, creative, challenging and plays a leading role in a firm's strategy and destiny. Intended for those planning a career in Marketing, or will do career activities requiring marketing—doing a business startup, designing new services, online/social media, retail. Marketing owns the customer relationship and defines market-driven strategy. You will learn three skill sets: Target Marketing Skills—segmenting and targeting within markets, Strategic Marketing Skills—positioning vis-à-vis competitors, and Marketing Management Skills—managing the design of products/services, pricing, message and media, distribution channels, and online search/social media.


Instructor(s): The Department

Prerequisites: None

Cross listed with:

Comments: This course is a prerequisite for all other marketing courses.


Last Updated: 13-May-15