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COMM 4459 The Rhetorical Strategies of the Disney Corporation (Spring: 3 )


Course Description

This course examines the rhetorical strategies used in public messages of the various components of the multi-faceted Disney Corporation. The course is designed to apply theories of persuasion and human communication to the messages in Disney films, television programming, advertising and theme parks.


Instructor(s): Rita Rosenthal

Prerequisites: None

Cross listed with:

Comments: Satisfies one of two writing intensive courses required within the Communication major


Last Updated: 10-Jan-17