ADMK 1155 Marketing Strategies (Fall: 4 )
Winning marketing strategy is built on innovation, targeted planning, creativity, and having a sales force effectively implementing marketing strategy in the field. Specific topics include selecting, training, motivating, supervising, evaluating and compensating sales people. Examines the personal selling process, effective selling skills, quotas, and making marketing presentations as well as how consumers make buying decisions. Emphasis is on "real world" sales and marketing and applications within an e-commerce environment to enhance its competitive advantage and influence future growth.
Last Updated: 20-Feb-14