ADMK 1151 Marketing Management (Fall: 4 )
An introductory course designed to simulate the performance of the marketing executive. Explores the marketing environment, consumer behavior, market segmentation, targeted marketing, personal selling, effective presentations and retailing. Examines strategies in such areas as product positioning, pricing, distribution, advertising, sales promotion, public relations, customer service and marketing research. Addresses the differences between traditional and electronic marketing. Emphasizes practical marketing aspects through discussion of current marketing activities, emerging trends, problems and cases.
Last Updated: 20-Feb-14