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ADMK 1021 Basic Marketing (Summer: 3 )


Course Description

Overview of activities involved in marketing including appraisal and diagnosis, organization and planning, and action and control of all elements of marketing. Specifically considers the products, functions and service mix, distribution mix, communication and pricing mix.


Instructor(s): Nicholas Nugent

Prerequisites: None

Cross listed with:

Comments:


Last Updated: 03-Mar-14