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ADHA 7055 Strategic Planning and Marketing (Fall: 4 )


Course Description

Decisions involving strategy and marketing must be based on a manager’s overall understanding of the organization’s mission, goals and objectives. This applied research project provides methods to evaluate organizational performance and productivity, analyze internal and external resources, and perform needs assessment. The course presents various models and methods for planning, branding, and positioning of healthcare services. It also emphasizes the importance of creating a strategic planning process.


Schedule: Periodically

Instructor(s):

Prerequisites: ADHA7000

Cross listed with:

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Last Updated: 12-Jul-16