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ADGR 8028 Public Relations (Fall: 3 )


Course Description

Public Relations is a vital and versatile communication tool. Course explores the techniques and media used to influence special publics including the news media. Reviews the principles and practices of on-line communication, how electronic media differs from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.


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Prerequisites: None

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Last Updated: 16-Feb-17