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ADGR 7751 Public Affairs Challenges (Fall: 3 )


Course Description

One of every seven jobs in Massachusetts is found in the not-for- profit sector. In many ways, our non-profit higher education and health care institutions define our state's economy and help to create entire industries such as biotechnology, green technology, financial services and consulting services to name but a few. Course explores the emerging public relations, government relations, branding and strategic communication challenges faced by not-for-profit entities such as hospitals, universities, and other non-profit organizations, as they work to promote and protect their brand and reputation. Case studies draw on recent crises and management challenges to explore responses in communications, strategic planning, and innovative initiatives designed to advance the non-profit mission and market position.


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Prerequisites: None

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Last Updated: 20-Feb-14