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ADGR 7720 Social Media's Landscape (Fall: 3 )


Course Description

The advent of social media: online social networks, virtual communities, smart mobs, represents a fundamental and global shift in the way we develop and maintain personal and professional relationships. To better understand our transformative partnership with technology, this course views the meaning of human social behavior, of community, of trust, anonymity, ethics and privacy. It examines social media’s impact on society as a whole: on communication, on business, organizational patterns, family and careers. Integrating theory and practice, students learn to leverage social media tools in business and social organizations, and develop practices to succeed personally and professionally.


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Prerequisites: None

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Last Updated: 20-Feb-14