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ADCO 5002 Public Relations (Fall: 4 )


Course Description

Public Relations is a vital and versatile communication tool. This course explores the techniques and media used to influence special publics, including the news media. It reviews the principles and practices of on-line communications, how electronic media differ from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.


Instructor(s): Donald Fishman

Prerequisites: None

Cross listed with: ADGR7728

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Last Updated: 24-Mar-14