ADCO 5002 Public Relations (Fall: 4 )
Public Relations is a vital and versatile communication tool. This course explores the techniques and media used to influence special publics, including the news media. It reviews the principles and practices of on-line communications, how electronic media differ from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.
Instructor(s): Donald Fishman
Cross listed with:
Last Updated: 24-Mar-14