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ADCO 3300 Advanced Advertising (Fall: 4 )


Course Description

This course explores various advertising and marketing disciplines including account planning/research, brand/message strategy, media planning, social media, online/viral marketing and creative development. Case studies are reviewed and analyzed.


Instructor(s): Scott Madden

Prerequisites: ADCO2235 or department permission required

Cross listed with:

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Last Updated: 23-Sep-14