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ADCO 1300 Advanced Advertising (Fall: 3 )


Course Description

Course examines the procedures and applications of the advertising planning process from an agency perspective. Topics include market research, media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of a campaign. Class includes guest speakers.


Instructor(s):

Prerequisites: ADCO2235 or department permission required

Cross listed with:

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Last Updated: 20-Feb-14