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Marketing (Woods College) Courses (ADMK) Woods College of Advancing Studies


Subject Area Course # Course Title Semester Credit Hours Expand
ADMK 1021 Basic Marketing Summer 3
Course Description

Overview of activities involved in marketing including appraisal and diagnosis, organization and planning, and action and control of all elements of marketing. Specifically considers the products, functions and service mix, distribution mix, communication and pricing mix.


Instructor(s): Nicholas Nugent

Prerequisites: None

Cross listed with:

Comments:

ADMK 1122 Strategic Management Fall 4
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADMK 1150 Marketing:An Overview of Principles and Practices Fall 4
Course Description

An introductory course detailing the fundamental concepts of marketing and the impact of electronic and global activity on traditional and emerging marketing practices. Current examples illustrate marketing principles. Topics include marketing management, psychology of consumer marketing in an electronic environment, product planning and development, product identification and packaging, industrial, retail and wholesale marketing, creating channels of distribution, pricing, promotion and advertising.


Instructor(s):

Prerequisites: None

Cross listed with:

Comments:

ADMK 1151 Marketing Management Fall 4
Course Description

An introductory course designed to simulate the performance of the marketing executive. Explores the marketing environment, consumer behavior, market segmentation, targeted marketing, personal selling, effective presentations and retailing. Examines strategies in such areas as product positioning, pricing, distribution, advertising, sales promotion, public relations, customer service and marketing research. Addresses the differences between traditional and electronic marketing. Emphasizes practical marketing aspects through discussion of current marketing activities, emerging trends, problems and cases.


Instructor(s):

Prerequisites: None

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ADMK 1154 Marketing Research Fall 4
Course Description

Marketing research explores the methods and techniques of securing information essential to the efficient solution of marketing problems. Topics include qualitative and quantitative market research techniques, electronic and traditional formats, sampling and data collection procedures, demand forecasting, product research and test marketing.


Instructor(s):

Prerequisites: None

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ADMK 1155 Marketing Strategies Fall 4
Course Description

Winning marketing strategy is built on innovation, targeted planning, creativity, and having a sales force effectively implementing marketing strategy in the field. Specific topics include selecting, training, motivating, supervising, evaluating and compensating sales people. Examines the personal selling process, effective selling skills, quotas, and making marketing presentations as well as how consumers make buying decisions. Emphasis is on "real world" sales and marketing and applications within an e-commerce environment to enhance its competitive advantage and influence future growth.


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Prerequisites: None

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ADMK 1168 International Marketing Fall 4
Course Description

Course explores marketing strategies in developed and emerging international markets. It examines the similarities and differences in marketing functions with respect to cultural, economic, ethical, political and social dimensions. Looks at the opportunities and challenges facing access to new markets, the availability of resources, supplies and innovative ideas.


Instructor(s):

Prerequisites: None

Cross listed with:

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ADMK 2299 Readings and Research Fall 4
Course Description

TBD


Instructor(s):

Prerequisites: None

Cross listed with:

Comments: